Together, both teams learned about Burnetters' needs at the agency:
“Account managers often aren’t seen as creative types at the agency. While working at a creative space it is great to feel like more of a creative. This program allowed me to connect with the creatives I work with at Leo Burnett. It creates a better sense of belonging at the agency.”
Getting the opportunity to connect and relate with people from other roles at the company creates a greater sense of belonging.
“It helped me become more aware of personal learning, and it’s helped me increase that personal learning.”
With such a fast-paced work environment, it is easy to put personal learning on the back burner.
“I’m scared to share my ideas because if it’s wrong, my superiors will think poorly of me. What they think of me determines the success of my career.”
If an employee feels that the success of his or her career is determined by “not failing” it makes it hard for them to feel like they can take risks in their work.
“I participated in the program to get support from the company to learn something that I have been interested in learning.”
Leo Leaps gives permission and support to explore a curiosity.
“In this industry, you have to keep growing and learning to be successful.”
In such a changing, iterative industry you can’t stop growing and developing if you want to continue to produce the best work.
“It’s good to push myself to explore what I’m not naturally good at.”
When you are in the same role for a while, it can become easy to lean into your strengths and not stretch outside of your comfort zone. Staying creative means learning continuously.