Building a Culture of Curiosity

The Challenge


In a large fast-moving advertising agency, envisioning and planning a career path can feel daunting for an employee. Leo Burnett was looking for a suite of programs that would invite any employee to try out new skills and projects, play with re-designing parts of the business that weren’t performing, and build muscles around continuous learning and curiosity.

Our Solution


In partnership with the Learning and Development team, Ei produced 8 Leo Leaps programs in which employees tackle a challenge or explore a passion in their life or within the agency. Through workshops and 1:1 coaching in design thinking, user research, prototyping, and storytelling, Leo Leaps guided participants from big ideas to telling the story of their final product on stage.

Workshop Outcomes


Heading into its 9th cohort, graduates of Leo Leaps continually return to their roles more connected to their colleagues and transformed with a set of sharpened skills and a sense of agency and empowerment.





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