Injecting New Energy into Client Services

The Challenge


The agency wanted to inject new energy into a standard process – annual brand planning. A few forward-thinking clients also expressed interest in making the brand planning process more collaborative.

Our Solution


Ei deployed two high-energy “Tactical Brainstorm” workshops to bring the agency and brand leaders together.

Workshop Outcomes


Clients left the session exclaiming it was “best tactical brainstorm we’ve ever had.” Each brainstorm resulted in dozens of new ideas that aligned with the account’s strategic goals, newfound energy from the client, and buy-in from both the internal and client project team.





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